ANISE


Taking inspiration from the distinctive Mediterranean culture—derived through influences from the East and West, and from old and new—the establisment is imagined as a microcosm of the region with its assembly of separate, yet mutually supportive elements. While each remarkable on their own, they come together to create a singular experience that offers more than the sum of its parts. A reinterpretation of the Mediterranean culture is encountered upon one’s arrival: from the diversity of characters and ideals that can be found, to the native species of flora and fauna that have been given a contemporary edge. Applied in tandem, they express the recognisable charm of the locale, while incorporating the necessary elements for a modern brand experience.

PROJECT TYPE 
Brand & Identity 

YEAR 
2018

DESIGN STUDIO:
Hjgher

CREATIVE DIRECTION
Jerry Goh, Justin Long

GRAPHIC DESIGN
Sylvester Tan, Rae Neo

INTERIOR DESIGN
Chew Rui