TEACH ME HOW TO RECYCLE

2019
Since 2001, Singapore government has implemented a slew of measures to encourage people living here to recycle and go green. Recycle bins has been placed in HDB and CBD area, but after all that time, many have remained practically empty or contaminated with food scraps, organic waste, or other non-recyclable items. Recent surveys also found out that only 33 per cent of Singaporean knew that soiled paper food packaging was not recyclable, and 49 per cent mistakenly believed tissue paper can be recycled.

This video aims to teach Singaporean what can or cannot be recycled in an upbeat, visually engaging motion graphics.

PROJECT TYPE
Motion Graphics