SINGAPORE ART MUSEUM


A 30 seconds brand Ident for Singapore Art Museum that aims to communicate its refreshed visual language.

Inspired by their iconic “I am made for SAM” stickers and existing typeface from their logo, I wanted to use basic shape to create a variety of compositions and create different possibilities — a homage to SAM, a bold and forward-thinking institution that brings in the most thought-provoking contemporary art in Southeast Asia today.


PROJECT TYPE
Motion Graphics 

YEAR
2019

SUPERVISOR 
Senior Lecturer Candice Ng Ee Ching


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