SINGAPORE ART MUSEUM
2019
A 30 seconds brand Ident for Singapore Art Museum that aims to communicate its refreshed visual language.
Inspired by their iconic “I am made for SAM” stickers and existing typeface from their logo, I wanted to use basic shape to create a variety of compositions and create different possibilities — a homage to SAM, a bold and forward-thinking institution that brings in the most thought-provoking contemporary art in Southeast Asia today.
Inspired by their iconic “I am made for SAM” stickers and existing typeface from their logo, I wanted to use basic shape to create a variety of compositions and create different possibilities — a homage to SAM, a bold and forward-thinking institution that brings in the most thought-provoking contemporary art in Southeast Asia today.