SONG FRAGRANCE

Song Fragrance brings the simplicity of the Song Dynasty lifestyle into our modern world. Fragance was a significant aspect of the Song Dynasty society upon which people built connections, physical social interaction and trust. This brand aims to advocate and spread the idea of embracing one’s imperfections and eliminating materialism, a way of life during the Song Dynasty.  
PROJECT TYPE
Brand Identity, Packaging Design, Editorial Design

YEAR
2018

SUPERVISOR
Assoc Prof. Cindy Wang