Song Fragrance


Project Type:

Brand Identity, Packaging Design, Editorial Design
Year:
2018

Supervisor:
Assoc Prof. Cindy Wang


Song Fragrance brings the simplicity of the Song Dynasty lifestyle into our modern world. Fragance was a significant aspect of the Song Dynasty society upon which people built connections, physical social interaction and trust. This brand aims to advocate and spread the idea of embracing one’s imperfections and eliminating materialism, a way of life during the Song Dynasty.  



SINGAPORE